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OKRs and Goals Management

OKRs for product teams: how to use them properly

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What separates great product teams from mediocre ones is how often they get those assumptions right, and/or how quickly they iterate when wrong. As a rule of thumb, if your OKRs - more specifically, your key results - don't come out of Mixpanel, you're probably doing it wrong.

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Monitoring OKRs

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More important than the definition of OKRs are the rituals that form their cadence: what we'll call monitoring. Monitoring is where the rubber meets the road. It's where the benefits of OKRs (performance, excellence, alignment, and learning) come to life and produce better results across the enterprise.

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A brief history of OKRs

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It all started with the fathers of management, Taylor and Fayol, who began to face management as a science. They pioneered measuring the times and motions of production line jobs, correlating that to productivity (basically output per unit of input), and then formulating hypotheses about how to improve these results.

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